Cordell Davenport

The Playmaker of Progress

“Small Apartment Investors” goal is to help apartment owners of 5-50 units to create $200,000 in net annual residual income.  We do this by following this formula for success, in exact order:

Mindset +Skill set + Performance = Results.

Everyone involved with Small Apartment Investors has the same goal of making $200,000 in net annual residual income, however, our why is different.

Some may want it, for retirement, some may want to give to charity, some may want to provide for their family, some may want to travel….the list is endless.  It is what we associate with the $200,000 that matters.  What will it give us?  Why do we want that?   “The meaning you attach to something produces the emotion of your life and your emotion is your life.” — Tony Robbins

Although the main goal of Small Apartment Investors is to make money, but making money is not all it is about.

Here are some things to think about concerning money. Money will buy:

  • A house but not a home
  • Food but not an appetite
  • Knowledge but not wisdom.
  • A bed but not sleep
  • Medicine but not health
  • Companions but not friends

To reach your financial goals, knowledge is required.  Knowledge in understanding what to do, and how to do it. That knowledge followed with action will then set you up for success.  Here is a little story to explain it better.

A giant ship engine failed. The ship’s owners tried one expert after another, but none of them could figure how to fix the engine.

Then they brought in an old man who had been fixing ships since he was a young.

He carried a large bag of tools with him, and when he arrived, he immediately went to work. He inspected the engine very carefully, top to bottom.

Two of the ship’s owners were there, watching this man, hoping he would know what to do.

After looking things over, the old man reached into his bag and pulled out a small hammer. He gently tapped something.

Instantly, the engine lurched into life. He carefully put his hammer away. The engine was fixed!

A week later, the owners received a bill from the old man for ten thousand dollars.

“What?” the owners exclaimed. “He hardly did anything!”

So they wrote the old man a note saying, “Please send us an itemized bill.”

The man sent a bill that read:

Tapping with a hammer…… …… ……… $ 2.00

Knowing where to tap……… …… ……… $ 9,998.00

Morale of the story, effort is important, but knowing where to make an effort makes all the difference! Knowledge is power and motivation flicks the switch.

With Small Apartment Investors we bring together future and current apartment owners of 5-50 units. Why don’t you join us? As the saying goes, “A rising tide lifts all boats.”

Are you Bob or Paul?

Broke Bob, thinks, life happens.

Paid Paul thinks, I create my life.

Broke Bob, wants to be paid.

Paid Paul, is committed to being paid.

Broke Bob, thinks of limitations.

Paid Paul, thinks of possibilities.

Broke Bob, focuses on obstacles.

Paid Paul, focuses on opportunities.

Broke Bob, resents rich and successful people.

Paid Paul, admires other rich and successful people.

Broke Bob, associates with negative and unsuccessful people.

Paid Paul, associates with positive and successful people.

Broke Bob, mis-manages his money and buys liabilities.

Paid Paul, manages his money and buys assets.

Broke Bob, focuses on his working income with instant gratification.

Paid Paul, focuses on his net-worth and postpones gratification.

Broke Bob, thinks he already knows it all.

Paid Paul, is constantly learning.

Broke Bob, lets fear stop him.

Paid Paul, acts in spite of fear.

Broke Bob, works hard for his money.

Paid Paul, has his money work hard for him.

Refuse to be “Broke Bob.”

Determine to be “Paid Paul.”

In life there are 3 types of people.

Person 1.  Make things happen.

Person 2. Watches things happen.

Person 3. Says, “Hey what happened?”

What type of person are you?


Clarity: He has personal goal of owning a portfolio small apartments himself.  By helping others be successful, he at the same time will benefit from the experience and relationships.  To further this vision he is the founder of Small Apartment Investors

Confidence: He grew up playing basketball and was able to obtain a basketball scholarship in college.  Confidence is not everything, but there is just nothing without it. Those confidence reactors pop up every day in his life and are second nature.

Concentration: In the past Cordell attempted various entrepreneurial pursuits.   From clothing business, motivational speaker, traveling websites, flower business and many more…he realized when you chase two rabbits at the same time, they both get away.  So he turned all of his energy, ideas, and focus on real estate.

Competence: He is an avid reader on multifamily investing and development.  He has read over 50   books (and counting) on commercial real estate.  He can’t get enough of learning and growing.  He has attended real estate development workshops, taken courses for Certified Commercial Investment Member (CCIM), has his California real estate license, has a BS of Business Administration with an Option in Marketing Management from Cal State East Bay.   For 13 years he has trained Health Care Software to over one thousand medical staff at over 20 hospitals in California.

Committed: What really got him to go all in with real estate, is when he heard the true story on an inmate that was in jail for robbing banks.  He was interviewed to why he robbed banks, the prisoner said, “That is where the money is!”  He realized that all of his entrepreneurial efforts weren’t meeting his satisfaction and that real money is in real estate.


Take A Look At Cordell’s Top Strengths